The built-in AI
You talk, she writes. Here is how far she goes.
The AI that builds your business without ever erasing who you are. Aria is not a settings menu dressed up as a robot. She is your plain-language interface to an already-built system: you describe what you want, she installs it, adapts it and develops it. Your words stay your words.
You write what you want. Aria builds the page around your words.
If you get stuck, you write to me and I answer. This is not a support address, it is mine.Stéphanie
What it actually looks like
You talk to her like an assistant, not like a piece of software.
Thirty seconds to change a button. Two minutes to add a complete email automation: Aria detects what is already there, adapts it and shows the result. No editing, no cuts.
30 seconds, changing a button
2 min, adding an automation
No grey areas
What she does, and what she will not do.
This page does not summarise: it lists. You are here because you want to know everything before deciding, so here is the full inventory, and below it, what she does not do, because you have probably already bought a promise that was too broad.
Your site and your pages
- Install your entire system and put it online
- Change your colours, your fonts, your logo, the layout, everywhere at once
- Rewrite any text, in your voice, as many times as it takes
- Create whole pages that did not exist: one page per offer, per audience, per campaign
- Adapt your site for phones, fix a layout you do not like
- Connect your domain name and republish the site after every change
Your content
- Lay out your course from scattered notes, an outline or an audio recording
- Set the order of the modules and how they unlock over time
- Write your blog articles and publish them
- Write and adapt all your automated emails
- Build your offer with you when it is not yet clear: what you sell, to whom, at what price
What runs without you
- Create, change or delete any automation
- Set a custom rule: follow up with whoever did not open, congratulate whoever finished, alert you on every sale
- Set up discount codes, limited offers, upsells, abandoned cart follow-ups
- Schedule an email campaign to your whole list or to a segment
Your business day to day
- Tell you where your sales, your members, your leads and your traffic sources stand
- Produce the exports your accountant needs
- Prepare your posts, your follow-ups, your scripts, in your voice and with your approval
- Remember your offer, your audience and the decisions you have made, from one session to the next
The connections to the rest of the world
- Connect your calendar, a booking tool, a video call service
- Connect SMS, WhatsApp Business, a live chat on your site
- Open a private community space, or link it to a Discord
- Connect your analytics tools and your advertising pixels, respecting consent
When something goes wrong
- Read an error from a simple screenshot and fix it
- Undo her own changes if you do not like the result
- Apply system updates without overwriting what you have personalised
- Explain what she has done, in plain language, before doing it
She does not
- Guarantee you clients, she builds and runs the system, she does not replace your audience
- Guess your offer for you if you have not clarified it yet
- Work while your computer is switched off: you are the one who starts the conversation
- Publish or send anything without your approval
The legitimate fear
Your site will not look like everyone else's.
The most common fear before handing your site to an AI: that the final text no longer sounds like you. It is well founded. Agencies rephrase their clients' message until they no longer recognise themselves on their own page. The result is clean, and it sells nothing: it no longer speaks to anyone.
Aria works the other way round. She starts from your words, your notes, your recordings, the way you speak to your clients, and she gives them shape. You reread every text before it exists anywhere. If a sentence does not sound like you, you say so and she starts again. As many times as it takes.
What sets you apart is exactly what will make someone choose you over another. A badly used AI smooths that difference away until every site looks the same. Aria does the opposite: she starts from your way of saying things and gives it shape. It is a tool against sameness, not one more mould.
The most common technical question
Aria is not Claude, and she is not tied to it.
Take the image of a car. Imperium is your car : the chassis, the engine, the seats, your business system. Claude is the driver and the mechanic : the general intelligence that knows how to drive and repair. Aria is that driver, who knows your car by heart, because she has been given every blueprint for the vehicle. You simply say where you want to go.
Good news: it is probably the subscription you already pay for elsewhere to write. Claude is not only there for Aria, it is also your assistant for:
- Your posts and your content calendar
- Your newsletters and your sales sequences
- Your webinar slides and your video scripts
- Your analyses, your reviews, your decisions
- And Aria, who drives your business system
Three years from now
If Claude disappears, your site stays standing.
Your system does not depend on Anthropic to work. The code is self-contained, documented and portable: it runs on your hosting, with your database, without calling any AI to serve your pages or take your payments.
Aria herself is a layer of instructions placed on top of a model that can read code. Today that is Claude. Tomorrow, if another one does it better, your system lets itself be driven by that one. Nothing locks you in anywhere.
The simplest thing is still to talk to her
Aria is waiting for you.
All you have to do is tell her about your project.
She asks her questions, you answer in your own words, she builds. And you reread everything before it exists.