The words people use to impress you, translated.

Everything that turns an interested person into a client: the page presenting your offer, the payment, the space where they receive what they bought, and the emails that go with it.

The picture: A complete shop, with the window, the till and the back room, instead of a single poster in the street.

A brochure site informs: it answers questions, shows who you are, what you do and for whom, and lets the visitor wander. A sales page has one purpose, converting: it presents an offer, answers objections in order and leads to the payment, with no link to distract. Both are necessary and neither replaces the other, without a sales page you inform without ever selling, without a brochure site you only sell to people who are already convinced.

The picture: The sales page is the shopping list: you go in, you take, you leave. The brochure site is the supermarket you wander around.

The path a person travels from « oh, that is interesting » to « I have paid ». Each step has a role: catching attention, explaining, reassuring, taking payment.

The picture: The route through a shop: the door, the aisles, the advice, the till. Without that route, people come in and walk straight back out.

The text that describes what your site has to do. It is what you own with Imperium, and it is what Aria reads and changes on your request.

The picture: A recipe. With the recipe you can make the dish again, change it, pass it on. Without it, you depend on the restaurant.

Software rented by the month: Systeme.io, Kajabi, Podia, ClickFunnels. You use it as long as you pay, and you own nothing.

The picture: A rented flat: you can live in it, you cannot knock down a wall, and the day you leave you keep nothing.

The place your site lives so that everyone can see it, day and night, without your computer being switched on.

The picture: The commercial premises. Your site is the shop; the hosting is the address it stands at.

Your site's address, something like your-first-last-name.com. It costs around fifteen euros a year and it belongs to you.

The picture: The name above the shopfront. You can move it to another building without losing it.

Publishing the up-to-date version of your site so your visitors see it. Aria does it for you, from one sentence.

The picture: Opening the shutters after redoing the window display.

The notebook where your system writes everything down: your members, their purchases, their progress through your course, your leads.

The picture: Your client file, but tidied by itself and never lost.

The service that takes card payments in your place and pays the money into your account. It is the one that sees the card details, not you and not me.

The picture: The shopkeeper's card machine.

The private part of your site where your buyers log in to reach what they paid for: your modules, your documents, your videos.

The picture: The classroom only your students have a key to.

Releasing your modules little by little, the second one a week after the purchase for instance, instead of giving everything at once.

The picture: A weekly series rather than a full box set: people follow along instead of drowning.

Messages written once, sent on their own at the right moment: welcome, follow-up on day 3, abandoned cart.

The picture: An assistant who sends the letters for you, always on time, even when you are with a client.

Someone who starts to pay and then stops. The system sends them a reminder: this is often where sales that were nearly made are won or lost.

The picture: The customer who leaves a full trolley in the aisle, and who gets caught before the exit.

A small extra suggestion at the moment of payment, and a further offer just after the purchase.

The picture: « A coffee with your dessert? », offered at the right moment, never forced.

A system that lets other people talk about your offer and earn a commission on the sales they bring you. Everything is tracked automatically.

The picture: Word of mouth, but with a counter that knows who sent whom.

Everything that helps Google and the AIs understand your site so they show it to the right people: clear headings, useful text, a clean structure.

The picture: Appearing on the right page of the directory, with the right description.

The artificial intelligence that makes Aria work, and the program you talk to her in. Around ~20 $/month, paid to its maker, not to me.

The picture: The mechanic who knows every car. Aria is that mechanic, but holding the blueprints for yours.

The assistant built into Imperium. You write what you want in plain language, she changes your system, shows you the result and waits for your approval.

The picture: A colleague who knows your business by heart and works while you explain.

A copy of your code kept elsewhere, so you can get everything back if your computer breaks down. Aria takes care of it; you do not have to understand how it works.

The picture: The spare keys at a trusted friend's house.

The personal number that proves your copy of Imperium really is yours. It stays active for life, unless you ask for a refund during the guarantee period.

The picture: Your car's registration document.